Lucid Lingo
Communicating... in plain English
Lucid Lingo
At lucid Lingo we help businesses – big and small – write web content that is search engine optimised and targeted at your selected audience.
We write web copy, edit and reshape the copy you currently have, and help build a sound content platform which you can build on as you progress.
The areas we focus on include the following:
To ensure your message gets through to your target audience, we will:
Once we have done our research and gathered up all relevant material, we set to work writing your copy in succinct, precise and straightforward language.
Lucid Lingo writes in plain English. This means your web copy will be free of gobbledegook, jargon, buzzwords, weasel words and mind-numbing corporate-speak.
The words we use will reflect your chosen tone of voice, and convey your key messages in each webpage and information category.
In writing your web content, we focus on the key to search engine optimisation: relevant high traffic keywords.
Keywords are the words and phrases a user types into the Google or Yahoo search query box when they do a web search (e.g. ‘running shoes’).
We identify the most relevant keywords for your business and the theme of your website, and work them seamlessly into your web copy.
Carefully researched and chosen keywords are fundamental to search engine optimisation (SEO) – but you have to know which keywords are most useful and which ones are not.
To ensure your webpages are optimised for search engines, we strategically locate keywords in headings, subheadings and in the body copy of each page.
We also ensure keywords are embedded in the title, Meta description and Meta keywords tags, as well as in file names and alternate tags of images.
Using proven web analytical tools, we identify the keywords that are most relevant not just to your site but to each web page. For example, if your website theme is about selling shoes, ‘shoe’ would be an obvious keyword. But, if you are writing a specific page about shoes for training the word ‘runners’ may be a more useful keyword.
Identifying what keywords people are using for a particular subject will ensure that when people come to that specific landing page they are more likely to stay and read what you have to offer and do what you want them to do.
Conversely, using too broad a keyword may result in a high bounce rate/low conversion rate and dilute the theme of your website.
Having too many unrelated and low impact keywords may even be detrimental to your overall search engine optimisation.
Content isn’t just about words on your webpages but also include engagement devices such as articles, videos, audio, links, web tools and images.
These devices further enhance user-experience of your website – drawing viewers to your site, encouraging them to stay longer and convincing them to return more often.
You’d be surprised what you already have available:
All of the above can be used to strengthen the effectiveness of your website, underline your messages, and enrich the experience of site visitors.
We can carry out an audit to find what you have and what is available, and determine whether they are worthy of uploading to your site. We can then rewrite and adapt the material to your website.
Search engines can read just about everything on your website: the HTML code, headings, body copy, anchor text of links, file names and image names. So, with that in mind, we ensure items such as images, files and links are properly labelled with keywords to ensure they are picked up in searches.
We also focus on videos on your site to ensure they are embedded following best practice so they too can be optimised for search engines.
