Lucid Lingo
Communicating... in plain English
Lucid Lingo
Social media has the ability to force companies to change the way they do business. It’s revolutionary because it gives consumers a voice like never before. They now have the power to talk back.
Sites like Twitter, Facebook, MySpace, YouTube and blogs provide the platform for ordinary people to influence purchasing decisions in a simple and tangible way.
This ability to talk back and to share experiences is the main reason why so many people are joining social media sites everyday. Significantly, they are free and they are quick and easy to use.
Companies can no longer afford to simply push messages. They now have to listen and be able to react and respond to what’s happening in the social media sphere.
Significantly, social media also provides businesses with a new avenue to market their business. There is now the scope to tap into and generate word of mouth advertising like never before.
So how can we help you tap into social media marketing?
Social media marketing is about tapping into communities that exist online, say, on Facebook or Twitter, and developing relationships in order to raise awareness, build your profile and to promote products and services.
Think of it as a networking group. But instead of meeting for breakfast once a week, you now have the potential to converse, gain feedback and influence people every minute of every day, 24/7!
Like so many aspects of marketing, if you want to leverage the power of social media marketing, you have to dedicate time - not just to start up, but every day of the week. If you don’t have time or can’t afford to hire someone to devote to this growing and important area of business, one solution is to outsource this function.
At lucid, we can help and this is how:
Again, as we’ve pointed out all along, content is king. Unless you have quality, well-written content and plenty of it, you won’t be able to optimise your site for social media marketing.
But having good content is only part of the equation. You need to make people aware of that content, set it free; otherwise, it will just sit there unloved and uncared for.
This brings us to social media marketing, the primary objective of which is to build traffic to your site. Here’s how it can work:
The example above shows how content can cross-pollinate over the web through social media sites. If you are lucky enough and manage it well, your article may even go ‘viral’ with tens of thousands of viewers.
The benefits are powerful. You can build brand awareness of your business, trigger word-of-mouth advertising, and create your personal identity as an expert in a specific area.
But first you need to write good content – content that is useful to others and isn’t just about promoting your goods. Writing this type of content is what Lucid Lingo specialise in.
The above example illustrates how a good piece of content can garner links back to your site via social media portals and blogs, and at the same time raise your profile.
As you build links back to your site via quality content, your profile is raised and you build your status as a trustworthy source, an authority in your subject area.
But that’s not all. Links to your site underpin search engine optimisation (SEO). The more good quality links you get to your site, the higher the likelihood that search engines will find you and rank your site higher in searches.
Again, as expressed above, to drive links to your site, you first need good content. You also need to participate in the social media sphere – find out what people are chatting about – and this is an area we can also be of assistance.
The social media marketing train has only just left the station. In Australia it’s still early days as only a relatively small percentage of companies are using it and using it well.
So, now is the perfect time to get on board. Learn the ropes, find out how to maximise its potential and position your business to take full advantage for when the concept really takes off.
Getting started on social media and then using it everyday requires considerable time and energy. What sites? What to write? How to tweet?
As a business owner or even as a marketer in a large business, you may not have the time to invest. Well at Lucid we can help. In short, we can be your social media coach and manager
With easy-to-use blogging applications freely available, more and more people are using blogs to express themselves, share insights, influence their target readership, and to market their business.
There are literally tens of millions of blogs available. It goes without saying then that blogs have become increasingly influential – across many different spheres.
Businesses have been slow to leverage blogs but there are some that have seen the light and incorporated blogs into their websites.
That’s the positive side. Unfortunately, too many blogs are set up and are then neglected after only a few entries. This creates a bad impression. Nothing is more disappointing than to go to a blog and find the last entry is several weeks/months old. If that’s the case, chances are you won’t return in a hurry, if at all.
For your blog to function as a powerful marketing tool, you should update as frequently as possible, preferably every other day.
This is harder than it seems. It takes time to write a blog, and you need inspiration. But if you use our copywriting service, you can have a blog that publishes fresh, interesting content frequently.
By publishing new content regularly, your blog can do what it’s designed to do:
If you don’t have a blog, we can help you set one up. But don’t delay; the train is departing.
If you don’t have a blog and or not using it to generate an ongoing conversation with your target audience, you can be pretty sure your competitors will seize the opportunity and fill the space.
