Lucid Lingo
Communicating... in plain English
Lucid Lingo
A website can be a primary marketing tool for any business. This is especially the case for small businesses who do not have the resources to spend on general advertising or to employ a sales team. An effective website can create awareness of your services, build your brand, and stimulate sales inquiries.
Our small business support service is geared towards helping firms build a smart and effective website marketing platform.
More than likely you already have a website up and running. But, perhaps now is the time to ask yourself some questions about it:
We can help you get to the bottom of these issues. We’ll evaluate your site to identify what’s working and what’s not. We’ll determine how the site can be improved to ensure it is working harder for you, driving business your way.
As copywriting experts, we’ll focus in this area. The reason why is that in our experience many of the issues holding back a website relate to its copy.
It’s no secret that content is what drives traffic to your site. That’s because content – good keyword-rich and fresh content – helps to optimise your site for search engines.
Content also enhances user-experience, attracting visitors and ensuring that when they arrive, they find what you have to say interesting and therefore stick around. The longer they stay onsite and the more they look around, the more you’ve engaged with them. Engaged visitors tend to become customers.
We’ll examine your copy in detail:
Lucid lingo is not a web development company but we have vast experience on how websites should be designed for maximum marketing effect. We can work with your website developer in a way similar to how an architect would work with a builder.
We can critique you website design and provide you with a report setting out how we feel it can work better. You can then take this up with your web designer or we can be your project manager helping you source a cost-effective designer and work with them to re-develop your site. Using us in this way frees you to focus on more pressing day-to-day matters but at the same time enables you to enhance your website.
In addition to copy, we’ll also pay attention on the usability of your website. In this regard, the key area is the architecture. A well designed site is a joy to use. You can easily find your way around, find what you are looking for and accomplish your goals – with a minimum of fuss.
In examining your architecture we’ll look at
