Social media coaching

• Bus. Support
• Website Support Services
• Writing marketing collateral
• Social media coaching

Using social media to market your business

The social media marketing train has only just left the station. In fact, in Australia only a small percentage of companies are using social media and using it well.

So now is the perfect time to get on board. Learn the ropes, find out how to maximise its potential and position your business to take full advantage for when the concept really takes off.

Getting started on social media and then using it everyday requires considerable time and energy. What sites? What to write? How to tweet?

As a business owner or even as a marketer in a large business, you may not have the time to invest in this flourishing area. If that’s the case, why not let us help. In short, we can be your social media coach and manager.

Example:

Say you run a real estate agency and have a website.

• We can set up your Twitter account, Facebook pages and blogs and link these back to your site.
• Every week we can write and supply you with a quota of blog entries which you can then post daily on your website or separate blog site. In this way you can communicate with your customers regularly.
• To determine what to write, we can search the Internet, track conversations on the blogosphere, monitor the media, and write an article on a hot topic, with links back to your site. For example, say there is speculation interest rates are about to rise; well, we can write a blog entry on this with your views on the subject, thus building your credibility as an expert.
• We can make an entry on your Facebook page about a new property you’ve just listed, again linking back to your site.
• You have a house up for auction in a week’s time, we can feature this house on your Facebook page and remind your ‘fans’ of the auction date via the Events application on Facebook
• Someone has raised a concern on your Facebook page; we can help you address this immediately.
• We can alert you to an interesting article which you can share with your followers by bookmarking on Digg and ‘twitting’ about it on Your Twitter account.

The bottomline is this: that there are numerous ways to exploit social media to your advantage. But it takes a considerable investment in time and energy.

By outsourcing this function, Lucid Lingo can be your eyes and ears in the ‘blogosphere’ and the social media universe - monitoring conversations, tracking issues and responding accordingly.

Building your brand via social media

People place a lot of faith in brands. That faith is based on experience, perception and what their friends tell them. As consumers, we tend to implicitly trust a product with a good brand than one without. Large companies know this, which is why they spend tens of millions of dollars (each year!) to build their brand.

But building a brand takes money, know-how, and, most of all, time. The good news though is that by using social media you can build and nurture your brand without having to invest tons of money. In fact, I’d go as far as to say that social media is probably the most cost-effective method ever invented to build a brand.

Bear in mind though, it isn’t free. You need to invest a lot time. You need to invest hours every week to work your social media sites hard and leverage the communities online.

You need to monitor the online conversation, read blogs, find topics to talk about, develop content to share and continually update your status on Facebook, Twitter and other sites.

You need to trigger conversations, provide feedback and respond to comments. You need to garner links to your site, and return the favour to other compatible sites. Simply making the odd entry every so often won’t do. In short, you need to be active online 24/7.

Can you invest this time? Call us, we can show you how.

---

Newsletter

---

About plain English

---