Lucid Lingo
Communicating... in plain English
Lucid Lingo
In today’s highly competitive marketplace, you need a well-written proposal if you are to stand any chance of winning a tender bid.
Even if your company has all the attributes the client is seeking, the way in which you write and present your submission can make a huge difference between winning and losing the bid.
To stand out from the crowd, your proposal has to do more than simply comply with the request for tender (RFT). It also has to be compelling, enlightening, persuasive and, above all, resonate with the reader. Anything less and you’d be doing yourself a disservice.
Unfortunately, many proposals are thrown together in piece-meal fashion, with material cut and pasted from past bids or taken from other internal publications. Many are simply based on a ‘once-size-fits-all’ template. This is because many bidding firms simply do not have the time and resources to put together a customised and thoroughly thought out proposal. Tender responses are typically non-billable work and so are often rushed through at the last minute.
This is where we can help. Using Lucid to write and edit your proposals means you can respond effectively to a tender without having to take your eyes of the main game, which is to do billable work.
Working with your tender team, we can draft a proposal that:
By the time we finish, you should have a tender response that engenders confidence in the reader and establishes your unique qualifications for the job.
What’s more, as plain English specialists we write in precise and clear language so you can be sure your proposal will be easy to follow and carefully targeted at your readers.