Public relations

Whether you are launching a new product, making a major announcement or communicating key changes internally, Lucid can help you develop an effective strategy and write the accompanying communications for you.

We can help you accomplish your goals at a fraction of the cost of using a national or global ‘marcom’ or ‘PR’ firm, and also a lot quicker.

Our aim is to get your message delivered to the right target audience using the most appropriate media.

We do this with a minimum of fuss allowing you to get on with running your business. They’ll be no lengthy meetings, committees to wrestle with and forms to fill.

Best of all, you deal directly with the copywriter and not with an ‘accounts manager’ so you can be sure your requirements will not be filtered, watered down or lost in translation as it goes through an unnecessary lengthy chain of command.

And because we write in plain English, your communication pieces will be written in easy to understand language using words and phrases your readers are familiar with. We write in a gobbledegook-free environment.  

To help you establish and maintain positive relations with your ‘publics’, we can write the following for you:

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About plain English

Oxford Guide to plain English:

"The writing and setting out of essential information in a way that gives a co-operative, motivated person a good chance of understanding it at first reading, and in the same sense as the writer meant it to be understood"