Lucid Lingo
Communicating... in plain English
Lucid Lingo
Anyone who has ever written an offer document such as a prospectus or product disclosure statement (PDS) knows how time-consuming it is.
Not only does your prospectus and annual report have to comply with regulations governing what you can or cannot say; your document also has to promote your product and sell its benefits.
We have extensive experience in writing technical documents, and by using our copywriting service you will save considerable time and effort.
Before writing, we’ll meet with you to learn about your product:
Armed with this information, we’ll deliver a first draft of a document compliant with current disclosure laws, which you can then take to your legal people for vetting.
Just because your document has to comply with specific laws doesn’t mean it has to be dull and lifeless.
As specialists in marketing communications and plain English, we can write a document that complies but is also engaging, persuasive and interesting.
We’ ll energise your document, explaining its benefits in a positive style using an active tone of voice, concise paragraphs and punchy sentences.
We’ll use words that illuminate your explanations and descriptions, focusing the reader’s attention on the risks and benefits of your product, making it easier for them to understand and decide.
The draft we present to you will be well organised, easy to follow and accurate.
Lucid has worked for many years in the financial services industry including in funds management, superannuation and banking.
We understand products in this sector such as managed investments, allocated pensions and life insurance, and the way in which they are marketed and used.
Our past clients include many of Australia’s largest financial service companies including Commonwealth Securities, Tower Funds Management, St George Bank, ANZ Funds Management, Zurich Life Insurance and Suncorp Bank.
