Lucid Lingo
Communicating... in plain English
Lucid Lingo
An annual report can be more than a legal compliance document, it can also be a primary marketing document.
With good writing, it can be interesting and lively, clearly informing your shareholders – current and potential – what your company has to offer and where it’s heading.
At Lucid, writing reports are right up our alley because we know how to explain complex ideas in a simple and easy to follow way.
We write in plain English, which means we avoid corporate-speak, legalese (as much as possible), buzzwords and Rudd-speak.
You won’t read about ‘client-focused deliverables…going forward’, ‘leveraging synergies’ or ‘programmatic specificity’.
Our aim is to focus on delivering your message in words that your readers will understand. And the easier it is for people to understand, the better the chance they’d become loyal investors and customers.
Do your customers know who you are and what you do? A capability statement or corporate identity document is an ideal way to showcase your credentials and start the relationship building process.
A corporate identity document is an important piece of marketing collateral. It’s often the very first item that falls into a prospective client’s hands and can be influential in whether you win the job or not.
Good copy is therefore vital. Again, as with prospectuses, we can write these for you in plain English, making sure your capabilities are clearly explained in subtle but persuasive language. We can also help you determine what to put in an identity document to ensure your company stands out as uniquely qualified. The final draft can then be printed in hardcopy or digital format for downloading off your site.
Prospectus are legal documents and must comply with the Australian Corporation Act governing what must be disclosed to enable investors to make an informed decision on whether to invest in company shares or managed investments.
As with annual reports, just because they are a legal requirement doesn’t mean they have to be heavy and tedious. How you say something is equally as significant as what you say.
We can work with you and your legal adviser to draft up a prospectus in clear, concise language that carefully explains the investment risks and benefits without being bogged down in legalese and technical terminology.
Because we use plain English writing techniques, we write to ensure your document is appealing, lucid and easy to read. For example, instead of lifeless passive sentences much favoured by lawyers, we write in an active tone of voice, infusing the text with energy and vigour – ensuring your key messages are delivered and received.
