Need marketing collateral written in a hurry?
Lucid Lingo is skilled and experienced in writing anything from a one page flyer to a multiple page corporate capability document to a compliance-driven prospectus.
As with our web copywriting services, we write in plain English so you can be sure your desired message will be received loud and clear by your target audience.
If you already have an item drafted, we can proofread and edit to ensure it’s free of any errors and inconsistencies before you send to print.
Using our writing services can save you considerable time, freeing you to focus on running your business.
We specialise in fast turn-around. You’ll get an initial draft of what you desire in a Word document format, ready for you to change as you please or simply pass on to your graphic designer and printer. If you like, we can work with your graphic designer to reinforce the visual appeal of your document.
We work in any sector of any industry but over the years have developed a special focus on financial services.
Writing copy is not rocket science so we perform the work with a minimum of fuss. If you’re not fully happy with the first draft, no problems, we’ll change it to your specifications.
And in terms of costs, our fees are a fraction of what you’d find elsewhere.
What we write
Examples of what we can write and edit for you:
- Newsletters - An easy way to communicate with your customers. A good newsletter also helps to build your brand and establish loyalty.
- Bulletins - As with newsletters, bulletins provide an easy and cost-effective way to stay in touch with your clients.
- Info Booklets – People want to be informed before they buy, which is why information booklets are a powerful marketing tool, especially for expensive and high-involvement products and services.
- Prospectuses – Not just a compliance document but also a perfect opportunity to consolidate your firm’s credibility and build your image. We specialise in financial service product disclosure statements.
- Manuals – Manuals are only useful if they are read. And the best way to ensure your manuals are read is to have them written in plain English.
- Marketing brochures – A proven way to communicate the benefits of your products and services, but make sure they are focused, up-to-date and written in clear and precise language.
- Corporate identity documents – Do your customers know who you are and what you do? A corporate identity document is an ideal way to establish your credentials and start the relationship building process.
- Catalogues - A catalogue is a selling document, so make sure the copy inspires, gains desire for your products and motivates the reader to take the next step towards buying.
- Customer letters - Writing to your customers is the most basic form of communication but it can be tricky. Your credibility can rise or fall depending on what you say and how you say it.
- Media releases - A press release is a direct way to communicate news, e.g. a product release. But do you know the best way to write and format a release to gain maximum exposure?
- Articles - Presenting articles to newspapers, magazines and websites can boost your profile and build credibility. We can edit what you’ve written or you can tell us what you want to say and we’ll do the rest.
- Resumes - Good résumés enhance your potential to score a job interview, so make sure your résumé and covering letter meets the expectations of recruitment consultants and job advertisers.
We specialise in financial services
If you work in areas of the financial services industry you’d appreciate the importance of communicating with investors, superannuation fund members and policyholders.
Lucid Lingo has many years of experience in your industry, so we can help you develop written communication such as information booklets, newsletters, member booklets, investor reports and product disclosure statements.
Gary Chow, founder and principal of Lucid Lingo, has a background in funds management, life insurance and superannuation.
He has over 20 years’ experience working directly in marketing and product development, managing products such as allocated pensions and managed investments.
Using his experience and knowledge, he can translate complex financial matters into easy to read, straightforward language.
Our financial service client base includes many of Australia’s largest companies.
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About plain English
Oxford Guide to plain English:
"The writing and setting out of essential information in a way that gives a co-operative, motivated person a good chance of understanding it at first reading, and in the same sense as the writer meant it to be understood"
