Posted on May 18, 2011 by Gary Chow | No Comments » | Trackback URL
Ever sit in a meeting and walk out an hour later and not have the faintest what was said?
If you have, it’s because what you heard wasn’t plain English but more likely corporate gobbledygook, a unique language composed of buzzwords, clichés and jargon.
It’s not just the spoken word, of course, gobbledygook is prevalent in most corporate publications, especially so-called company capability documents.
You’ll also find it in mission statements, job descriptions, advertisements, websites and most media releases.
If you have yearly reviews and your boss writes your Key Performance Indicators (KPIs) you can be sure it’ll be full of gobbledygook as well.
Unfortunately there is no way to get around this predicament. You either like it or lump it.
So to help decipher the gibberish that often passes for corporate communication, here’s a useful gobbledygook ‘Unsuck It’ tool developed by the good people at Mule Design
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