Posted on February 11, 2010 by Gary Chow | No Comments » | Trackback URL
In football there is a saying that a player is only as good as his last game. The point being that every game can either build or damage his reputation depending on performance.
The same is true with corporate brands in the business world. Toyota’s current woes with its Prius model seems to be a text book case of what can happen when company executives bury their heads in the sand and endeavour to explain away problems with public relation spin.
The same thing happened in Australia last December when Westpac Bank tried to deflect criticism of its decision to raise interest rates on its loans with a condescending video equating rates with banana smoothies.
Corporations seldom learn from the mistakes made by other large companies. Worst still, they often don’t learn from their own mistakes.
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