Posted on February 4, 2010 by Gary Chow | No Comments » | Trackback URL
Businesses spend a ton of money on advertising. In some cases, they also spend a ton of money to ensure the adverts actually work by commissioning expensive market research.
So why do they break the most fundamental rules time and time again?
Take this full page ad in the Weekend Australian. The problem is so obvious, yet someone in their infinite wisdom decided it was good enough to proceed with.
Rule number one I would have thought is ‘don’t put text onto a dark coloured background or over an image’. You can’t read the copy in this ad. They may as well have written nothing.
You don’t have to go to marketing school to pinpoint the problem. All you need is a dose of common sense.
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