Posted on February 15, 2010 by Gary Chow | 3 Comments » | Trackback URL
Blog posts preferably should be short and to the point. One way to ensure this is to write like a news reporter by adopting the inverted pyramid style of copywriting. This will not only help readers scan your webpage but also help in search engine optimisation.
This article in the Australian newspapers website offers a good example of the inverted pyramid style of writing.
In the opening paragraph the entire story is summarised: what happened, who, how, when and where. So to understand the gist of this story all you have to do is read the first couple of sentences.
Also notice how the remaining paragraphs support and add further information to the opening paragraph in descending order of significance to it.
The key information is at the top and the least important is at the bottom hence the name ‘inverted pyramid’.
Notice too how the headline summarises succinctly what the article is all about.
Adopting the inverted pyramid approach to your writing also allows you to embed keywords where they have the most impact, right upfront in the headline (title) and the opening paragraphs of the article.
You have just read the article How to get to the point in your blog posts. Please share your experience through the social media buttons below, through the comments form or by using our Trackback URL.
Follow Us!
On March 2, 2010 at 12:41 pm
Williams Selway said:
To start, allow me to point out that your internet site is fantastic. I love the theme that you have. It was very easy on the eyes. Appreciate your article too. Definitely subscribed to your feed to make sure I won’t be missing out on any updates. Excellent job! Toast to a productive business
On March 15, 2010 at 11:46 pm
Cristy Brodnicki said:
I enjoyed reading such a good article. Such insighful writing is rare these days. Informed comment like this has to be lauded. I’ll certainly be looking in on this blog again in the near future!
On April 18, 2010 at 1:30 am
web content management said:
I have been working as an SEO and Web Promotion expert for the last 4 years, as of late I have been doing a lot of freelance work . I contacted many companies and i got some jobs to boot. I recently stumbled across this Write like reporter to get your blog message across faster | Lucid Lingo page about 3 weeks ago and found some useful material, so thought i’d go through my bookmarks again to see if there was any fresh content, and i’m glad I did!