Comments for Lucid Lingo

Comment on The golden rule of online writing by Copywriting tips from the world of Internet dating | Lucid Lingo

Copywriting tips from the world of Internet dating | Lucid Lingo — Tue, 28 Jun 2011 10:56:21 +0000

[...] One way to do so is to get all your key points upfront. Write like a newspaper reporter, in the inverted pyramid style. Put the key messages in your first one or two paragraphs and supporting info in descending order of [...]

Comment on How to write about product benefits by 7 copywriting tips from Keith Richards | Lucid Lingo

7 copywriting tips from Keith Richards | Lucid Lingo — Mon, 30 May 2011 23:56:44 +0000

[...] boring because his passion is evident. What’s more, and here’s a good lesson, he explains the benefits of open tuning in everyday language and doesn’t get bogged down with technical terminology. He [...]

Comment on Speak plainly and people will get your message by Plain English Donald Rumsfeld style | Lucid Lingo

Plain English Donald Rumsfeld style | Lucid Lingo — Sun, 29 May 2011 00:24:02 +0000

[...] At home, we have our very own Kevin Rudd doing his best to broaden our appreciation of jargon and gobbledygook – a true champion in the lingo. He returned to form recently when he referred to the ‘operationalisation’ of a UN plan. And of course, who can ever forget his ‘programmatic specificity’! [...]

Comment on Copywriting in plain English by Write in plain English: a tip for art galleries | Lucid Lingo

Write in plain English: a tip for art galleries | Lucid Lingo — Thu, 19 May 2011 23:54:16 +0000

[...] Copywriting in plain English [...]

Comment on Copywriting in plain English by 7 Surefire ways to improve the copy in your PDS | Lucid Lingo| Copywriting| Web Content| Brisbane

Tue, 17 May 2011 01:06:05 +0000

[...] Copywriting in plain English [...]

Comment on How to add visual impact to your product disclosure statement (PDS) by 7 Surefire ways to improve the copy in your PDS | Lucid Lingo| Copywriting| Web Content| Brisbane

Tue, 17 May 2011 01:05:24 +0000

[...] to showcase the benefits of your product and to convince the reader that it’s the best for them. Visual appeal is important, but so too the words you use. What you say is important, but how you say it is where [...]

Comment on Prospectuses by 7 Surefire ways to improve the copy in your PDS | Lucid Lingo| Copywriting| Web Content| Brisbane

Tue, 17 May 2011 01:05:06 +0000

[...] Prospectuses [...]

Comment on In the Internet age, you need to share information by Mike

Mike — Mon, 11 Apr 2011 06:07:06 +0000

Very Interesting story Gary. I think with web copy, people feel cheated as well when they invest a certain amount of their time reading something only to be left hanging when they don’t get the answers they were after. It is a very quick way to lose a sale and have your prospect click away. Thanks for the article. Cheers.

Comment on Practice what you preach on your website by Good customer service starts with answering your telephone | Lucid Lingo| Copywriting| Web Content| Brisbane

Fri, 13 Aug 2010 00:29:49 +0000

[...] there to turn voicemail on even when they were at their desk. More recently, I had an unpleasant experience with a law firm during which time all but one of my calls went directly to voicemail. It was as if the staffer was [...]

Comment on How to write an engaging About Us section by Learn Wordpress

Learn Wordpress — Sun, 16 May 2010 17:55:38 +0000

Great post. Very refreshing given all the duplicate content out there. Thanks for doing something original.