Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on May 17, 11 by Gary Chow | No Comments » | Tags: copywriting, financial services documents, plain English writing
I’ve written copy for numerous product disclosure documents for financial service firms. They aren’t the most exciting things to write about, but if you plan to sell financial services they are a must-have. No PDS, no sale. I am aware that some see a PDS as a compliance matter; a task best left to the [...]
Posted on May 9, 11 by Gary Chow | 1 Comment » | Tags: brochure, financial services, Graphic design, Marketing, product disclosure statements, superannuation pds
I specialise in copy writing for financial services, and over the years have written and edited copy for many product disclosure statements for superannuation and pension funds. A product disclosure statement (sometimes referred to as a prospectus or a member’s guide) provides information allowing a consumer to make an ‘informed decision’ on whether to invest in a [...]
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