Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on April 13, 11 by Gary Chow | No Comments » | Tags: avoiding gobbledygook, copy, web content, website content, website mistakes
I love the Internet and use it as much as the next person. I hop on the web to research, get direction, be informed, buy stuff, be entertained, check movie schedules, read blogs, find out how to cook beef rendang; in fact, for any number of things.
What appeals to me about a website? It usually [...]
Posted on August 16, 10 by Gary Chow | No Comments » | Tags: about us page, avoiding gobbledygook, copywriting, web content, Web copywriting, web design, website content
Some time ago I thought I’d give speed dating a try. I was curious and figured I’d add it to my life experiences. If you’ve tried it you’d know how it works. You sit and chat with one person for a few minutes until a bell rings and you move onto the next person. At [...]
Posted on April 20, 10 by Gary Chow | No Comments » | Tags: copywriting, web content, Web copywriting, web design
Nowadays, most businesses have a website. Some companies may have revamped or built new websites three of more times since the first one.
So the question isn’t ‘do you have a website?’ but ‘how good is your website?’
But what is a ‘good’ website?
One that has flashy visual appearance? One that has high resolution, high-impact images? One with creative [...]
Posted on March 10, 10 by Gary Chow | No Comments » | Tags: avoiding gobbledygook, branding, buzzwords, copywriting, information sharing, readable fonts, straightforward expressions, Web copywriting, website content
Like many of you reading this post, I go to websites a lot. Most of the sites I visit are either good or very good. Some are outstanding: information well organized, navigation intuitive, design visually appealing, copy well written and meaningful, and images engaging and impressive.
On the other hand, I also stumble across sites that [...]
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