Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on July 20, 11 by Gary Chow | No Comments » | Tags: web content
When was the last time you updated your website? For many small to medium sized businesses it’s a fair bet the answer would either be: ‘not for awhile’ or ‘never’. So many websites are built and left ‘as is’; barely touched at all since they day they were launched. The reason has to do with [...]
Posted on July 11, 11 by Gary Chow | No Comments » | Tags: primary user, Web copywriting
When you write copy for your website, first ask yourself: who is my primary user? Defining your primary user will help resolve what content to put on your site, the tone and style of web copy, and the visual design and functionality. Content that is not suitable for your primary user would dilute the impact [...]
Posted on May 31, 11 by Gary Chow | No Comments » | Tags: blogging, copywriting
I’ve just finished reading Keith Richard’s autobiography, Life. The Rolling Stone guitarist and founding member, the one they call the most ‘elegantly wasted’ man in the world, did not disappoint. The book is entertaining from start to finish, providing insight into the band and its music and as memorable as many of his iconic guitar [...]
Posted on April 13, 11 by Gary Chow | No Comments » | Tags: avoiding gobbledygook, copy, web content, website content, website mistakes
I love the Internet and use it as much as the next person. I hop on the web to research, get direction, be informed, buy stuff, be entertained, check movie schedules, read blogs, find out how to cook beef rendang; in fact, for any number of things. What appeals to me about a website? It [...]
Posted on April 4, 11 by Gary Chow | 1 Comment » | Tags: copy, information sharing
Once upon a time I was a corporate warrior; worked in an industry where rather aggressive selling practices were the norm. I was a marketing manager and was exposed to the ways of the sales force. I recall one of the maxims held dear to the heart of sales agents was to ‘sell the sizzle not [...]
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