Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on April 20, 10 by Gary Chow | No Comments » | Tags: copywriting, web content, Web copywriting, web design
Nowadays, most businesses have a website. Some companies may have revamped or built new websites three of more times since the first one. So the question isn’t ‘do you have a website?’ but ‘how good is your website?’ But what is a ‘good’ website? One that has flashy visual appearance? One that has high resolution, high-impact images? [...]
Posted on April 18, 10 by Gary Chow | No Comments » | Tags: web design, website content
The other night at the cinema I was forced to sit through a commercial which almost made me throw up. The lengthy ad depicted a man running, jumping, falling and rolling over – filmed by a very shaky hand-held camera, and edited by someone with an extremely short attention span. The whole thing made me [...]
Posted on March 21, 10 by Gary Chow | No Comments » | Tags: avoiding gobbledygook, buzzwords, cliche, plain English writing, web content, Web copywriting, website content
Following from my previous post on traps to avoid when writing web copy, here are a few more to tip toe around. Like I said, they aren’t easy to avoid because we’ve all grown so accustomed to using them, but we should at least try. ‘Yeah, right’ phrases These are phrases, claims, affirmations, etc that you sometimes [...]
Posted on March 21, 10 by Gary Chow | 1 Comment » | Tags: avoiding gobbledygook, buzzwords, cliche, copywriting, plain English writing, using plain words, Web copywriting
Writing copy is a perilous job. It’s so easy to lapse into corporatespeak and enter the fuzzy world of jargon, buzzwords and clichés. I’m probably as guilty as anyone. So to ensure you stick to the straight and narrow (see, another cliché!) here are some traps to beware of. Corporatespeak Yes, I know, very difficult [...]
Posted on March 10, 10 by Gary Chow | No Comments » | Tags: avoiding gobbledygook, branding, buzzwords, copywriting, information sharing, readable fonts, straightforward expressions, Web copywriting, website content
Like many of you reading this post, I go to websites a lot. Most of the sites I visit are either good or very good. Some are outstanding: information well organized, navigation intuitive, design visually appealing, copy well written and meaningful, and images engaging and impressive. On the other hand, I also stumble across sites [...]
Posted on March 8, 10 by Gary Chow | No Comments » | Tags: copywriting, engaging headlines, headlines, original copy, web content
I’ve said it before but it bears repeating: cut and paste is the root of all ‘copywriting evils’ on websites. I hesitate to use the word ‘copywriting’ and admit ‘evil’ may be a tad over the top, but you know what I mean. Too often I ‘ve seen websites where it’s obvious the firm has [...]
Posted on March 3, 10 by Gary Chow | No Comments » | Tags: copywriting, website content
One thing you need to be very careful about when managing the content on your website is to make sure the copy is consistent. I sometime see websites where the style and tone of the copy varies from page to page. For example, you may find on one webpage that the copy is direct and [...]
Posted on March 2, 10 by Gary Chow | 1 Comment » | Tags: copywriting, Marketing, web content, Web copywriting
Large companies often use the About Us section of their website to communicate their mission statement and core values. This is a waste of space. I doubt whether people really care for or read about corporate creeds anyway, especially in the jargon-fixated way they are commonly written. If you operate a small business, forget about [...]
Posted on February 22, 10 by Gary Chow | No Comments » | Tags: information booklets, information sharing, market share, Marketing, share of mind
One of the most powerful ways to build your brand is to share what you know with your target audience. I see smart operators doing this on blogs and social media sites regularly. In fact, the Internet provides the perfect medium for this marketing strategy. But even before the Internet was born some companies were [...]
Posted on February 15, 10 by Gary Chow | 3 Comments » | Tags: blogging, blogs, copy, copywriting, headlines, message, paragraphs, point, Web copywriting
Blog posts preferably should be short and to the point. One way to ensure this is to write like a news reporter by adopting the inverted pyramid style of copywriting. This will not only help readers scan your webpage but also help in search engine optimisation. This article in the Australian newspapers website offers a [...]
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