Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on March 3, 10 by Gary Chow | No Comments » | Tags: copywriting, website content
One thing you need to be very careful about when managing the content on your website is to make sure the copy is consistent. I sometime see websites where the style and tone of the copy varies from page to page. For example, you may find on one webpage that the copy is direct and [...]
Posted on March 2, 10 by Gary Chow | 1 Comment » | Tags: copywriting, Marketing, web content, Web copywriting
Large companies often use the About Us section of their website to communicate their mission statement and core values. This is a waste of space. I doubt whether people really care for or read about corporate creeds anyway, especially in the jargon-fixated way they are commonly written. If you operate a small business, forget about [...]
Posted on February 22, 10 by Gary Chow | No Comments » | Tags: information booklets, information sharing, market share, Marketing, share of mind
One of the most powerful ways to build your brand is to share what you know with your target audience. I see smart operators doing this on blogs and social media sites regularly. In fact, the Internet provides the perfect medium for this marketing strategy. But even before the Internet was born some companies were [...]
Posted on February 8, 10 by Gary Chow | 1 Comment » | Tags: Marketing, product benefits, product features, product value, solutions, Web copywriting
What do you usually see when you pick up a marketing brochure or open a webpage? More often than not, what you will read are a list of features; for example, a car’s engine has 180 Kw, a computer has a 500 gig hard drive, a restaurant uses vegetables grown organically, etc. But, it’s not as common to [...]
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