Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on May 31, 10 by Gary Chow | No Comments » | Tags: advertising copy, copywriting, Marketing, marketing messages, Web copywriting
I was chatting with a friend the other day about… batteries. Both of us recalled the ‘energizer bunny’ commercials but neither of us was sure which company it represented. Is it Eveready or is it Duracell?
Coincidentally, on the same day I read this post about the sameness of company websites by Seth Godin. He points [...]
Posted on February 22, 10 by Gary Chow | No Comments » | Tags: information booklets, information sharing, market share, Marketing, share of mind
One of the most powerful ways to build your brand is to share what you know with your target audience. I see smart operators doing this on blogs and social media sites regularly. In fact, the Internet provides the perfect medium for this marketing strategy. But even before the Internet was born some companies were [...]
Posted on February 11, 10 by Gary Chow | No Comments » | Tags: banana smoothies, banks, corporate responsibility, prius model, public relations, toyota cars, westpac
In football there is a saying that a player is only as good as his last game. The point being that every game can either build or damage his reputation depending on performance.
The same is true with corporate brands in the business world. Toyota’s current woes with its Prius model seems to be a text [...]
Posted on February 5, 10 by Gary Chow | No Comments » | Tags: lleyton hewitt, managing perceptions, pat rafter, sportsmen in tv commercials
‘C’mon, where’s the love!
Watching Lleyton Hewitt play during the recent Aussie Open the thought occurred to me: how come this guy hasn’t appeared in many advertising campaigns in all the time he’s been a top ranked player?
I mean, we are talking about a two-time grand slam championship winner (Wimbledon and US Open), and a player [...]
Posted on January 18, 10 by Gary Chow | No Comments » | Tags: branding, Marketing
Evidently it was Benjamin Franklin who said, ‘ It takes many good deeds to build a good reputation, and only one bad one to lose it’. The same applies to a brand.
For many people, the meaning of this quote would have come to mind when the Tiger Woods sex saga first came to light. Almost [...]
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