Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on May 31, 11 by Gary Chow | No Comments » | Tags: blogging, copywriting
I’ve just finished reading Keith Richard’s autobiography, Life.
The Rolling Stone guitarist and founding member, the one they call the most ‘elegantly wasted’ man in the world, did not disappoint.
The book is entertaining from start to finish, providing insight into the band and its music and as memorable as many of his iconic guitar riffs.
Not only [...]
Posted on August 7, 10 by Gary Chow | No Comments » | Tags: copywriting, internet articles, inverted pyramid, news, reporting information
On the web, readers are a impatient lot. We want articles to get to the point quickly. This is why you should write like a reporter, using the inverted pyramid method, leading with the primary point right up top and then adding supporting and background information in descending order of importance. The key questions: who, [...]
Posted on May 14, 10 by Gary Chow | No Comments » | Tags: blogging, branding, copywriting, Social media, website content
I love reading blogs on the Internet. I have a number of favourites that I consume voraciously on a daily basis, on topics that matter to me: music, sports, travelling, social media and my work. But I must confess I am a latecomer to blogs, having only ‘discovered’ them in recent times even though they’ve [...]
Follow Us!Subscribe to
POSTS
Subscribe to
COMMENTS
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Sep | ||||||
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | ||||