Posted on May 19, 2010 by Gary Chow | No Comments » | Trackback URL
I sometimes come across a webpage where the important content is hidden below the ‘fold’.
The fold is an old newspaper term which dictates where the paper is folded. In a broadsheet newspaper, the mast-head, headlines and key news is ‘above the fold’.
On a computer screen, the fold represents the imaginary line that divides what appear initially on screen when you download a page and what appears when you have to scroll further down.
So ‘above the fold’ means everything you see on screen before you have to scroll down.
Given most visitors to a website may evaluate a page for about five seconds before deciding to stay or move on, you should put your best stuff above the fold. This would include your best images, your newsletter sign-up form, your checkout button and your important links. Unless the viewer is familiar with your site he may not bother to scroll down.
Where the fold actually exist on your screen would depend on your screen resolution, browser and your toolbars, so it varies from user to user.
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