Lucid Lingo
Communicating... in plain English
Lucid Lingo
You should find our copywriting service fee to be highly competitive. It would certainly be far less than what you would pay if you went to a Sydney-based firm or multinational marketing communications or advertising company.
Before commencing any work we will provide you with a fixed quote, so you will know what you have to budget for. We are also flexible in certain cases.
Time taken to write a website or print marketing collateral usually involves research; that is, learning about your products and services and your marketing environment. Context is important so we need to know as much as we can about your goals, purpose and situation. So, the more useful information you can provide upfront, and the more precise your directions, the less time it will take to write.
In estimating the time it would take to write an item, we would typically take account of the following:
The more information you provide the better. The following information would be useful.
If you have a clear idea what you’d like on each page, please supply page headings and dot points covering each page’s contents.
Whether your website is already live or whether it is brand new, the first thing we need to know before writing is your strategy. What is your site for? What do you intend to accomplish? Who do you want to target? What do you want visitors to do?
If you have a website that is already online, we’ll need to have access to your content management system.
If your website is brand new and under development, we’ll need to understand its structural design; for example:
We’ll also need directions as to how many pages you foresee. If you have a clear idea of your message on each page, it would help if you put bullet points down for each page.
We can of course help you design your site’s architecture, working in conjunction with your website developer. In fact this is a key aspect of our service offering.
Some of what we do are not once-off items but ongoing. Examples would include copywriting monthly newsletters or regular blog entries. In these cases, we can offer flexible rates in consideration of the ongoing and regular nature of the project.
Further, if you are a small businesses (less than 5 employees) with a limited budget and depending on the circumstances, we are also happy to negotiate a fee that fits in with your needs.