Lucid Lingo
Communicating... in plain English
Lucid Lingo
Posted on September 27, 11 by Gary Chow | No Comments » | Tags: buzzword bingo, buzzwords, Gobbledygook, jargon, meetings
Anyone who has spent a couple of days in a corporation would know how boring, insufferable and interminable many meetings are. The worse part of course is tolerating the gobbledygook, jargon and buzzwords usually spouted. You know, all the ‘paradigm shifting’, ‘leveraging’ and ‘going forwarding’. Well one way to pass the time is to play [...]
Posted on September 26, 11 by Gary Chow | No Comments » | Tags: copywriting, plain English writing
One of the world’s most famous and successful investors is an advocate of plain English. His name: Warren Buffett. I wasn’t aware of this until I came across a preface he wrote to a document called A Plain English Handbook: How to create clear SEC documents. In his preface the ‘Sage from Omaha’ covered some [...]
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